Marketing technical products(product catalogs and online shops)
Marketing technical products using product catalogs, product brochures and online shops places four main requirements on companies regarding conception and preparation:
- Time to market: A good international distribution structure, a sophisticated target group specification and an innovative multi-channel concept cannot totally unfold their sales effect if the current catalogs are not printed promptly and the data in the online shop is out of date.
- Translation of technical data in customer value: Technical products need to be explained. Therefore, the product catalog and online shop must sell customer value in understandable terms in addition to current technical data and emotions.
- Individualization: The specific organization of the print and online marketing channels for individual buyer demands continually increases. This applies to markets, countries, target groups and ranges all the way up to an individual sales pitch. Product catalogs and online shops must support this objective – at best they should be linked together well – but in doing so must remain manageable and feasible in preparation.
- Cost efficiency: Short product lifecycles, a large number of variants, many languages, markets and target groups increase price pressure, especially on the product communication. It is essential to get this challenge under control.
We offer you …
- ... the reliability of a large service provider: More than 20 catalog editors, graphic designers and product data managers offer our customers the reliability of being able to complete orders during short-term peaks and voluminous major projects on time.
- ... experts who speak your language: You yourself know best which function your various means of communication assume within your marketing mix. Because we speak your language and understand your technical products and your markets, we can plan and prepare catalogs and online shops together with you which effectively support this function and your goals.
- ... know-how on the entire process chain: From our long experience with many customer projects, we know the entire process chain for the preparation of catalogs, shops and product flyers. In cooperation with you, we therefore consider later processes and production environments for work at the very beginning of the process chain. As a result, for example, you will receive conceptions from us with the primary objective of simple implementability in your current or planned system environment.
- ... content and system competence from a single source: Product data management without the support of IT-based automation solutions is not economically feasible in many cases. Well-established systems and software tools are available for this purpose, which our more than 50 system integrators and software developers in Germany and Vietnam are familiar with. Together with our experts for marketing-specific system landscapes, they support you from system consultation and recommendation, through integration and implementation, up to operation and support.