• Documentation & management of technical products
  • Technical marketing
  • Product catalogues, on-line shops, configurators, mobile devices, data sheets, brochures – the list of media and channels used in B2B product communications is long. How best to reach your target groups, how to arrange the contents so as to create the best value for your customers, how to generate the relevant media and apply the contents for integration with the various different channels, how to set up the data for efficient data storage and data preparation – these are tasks for which we will be happy to support your product communications with our services.

  • Training for technical products
  • Automation & integration

Product catalogues, on-line shops, configurators, mobile devices, data sheets, brochures – the list of media and channels used in B2B product communications is long. How best to reach your target groups, how to arrange the contents so as to create the best value for your customers, how to generate the relevant media and apply the contents for integration with the various different channels, how to set up the data for efficient data storage and data preparation – these are tasks for which we will be happy to support your product communications with our services.

Technical marketing

Technical marketing, i.e. all B2B communication for and about a technical product, has become more than ever an exciting discipline which presents a whole array of challenges:

  • For your customers to achieve their generally clearly defined needs in a quick and simple manner, technical marketing must offer intuitive navigation paths from each touch point - also via different channels.
  • The products themselves must be shown in such a way as to make them understandable to the target group and the relevant distinguishing features must be shown so as to ensure the right product is selected.
  • Where competitors offer similar products, the description of those products need to be both useful and user-oriented.
  • As decision-makers in purchasing departments are also "just people", technical marketing should also provide some emotional and creative surprises.
  • In order to fill your customer with enthusiasm for your company right at the beginning, i.e. during the topic research stage, product information needs not only to be communicated effectively, but also information as part of content marketing should be transmitted in a journalistic "cross media storytelling" fashion.
  • To provide optimum media usage for your customers and to ensure that the most important information is always available to decision-makers, complex communications processes in different channels, media and formats must be modelled, experienced and supported to make integrated examples.
  • Last but not least, these requirements must be fulfilled within a set timeframe and within budget constraints.

In order to formulate and develop successful answers to these challenges, we can provide the following support (depending on the tasks involved:....

  • ... thanks to our proven market and technical understanding which we have gathered since 1984 in communications regarding technical products and issues in all relevant branches.
  • ... with interdisciplinary concept and consultation teams made up of marketing experts, media concept designers, researchers and designers.
  • ... thanks to our strong content and editing team with experienced writers, technical writers, graphic designers and media designers.
  • ... thanks to our "storytellers" with their excellence in language, dramatic understanding, multimedia experience and journalistic feeling for the right topic so that your customers can find the right content in your company at the very beginning of the research phase.
  • ... in implementing both broad and deep process and systems understanding and a business understanding of what is useful and what is feasible.
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